--FILE--A visitor walks past the stand of online game operator Perfect World during the 9th China International Comics Games (CCG) Expo in Shanghai, China, 11 July 2013. The stars of the gaming industry shone at the 2014 China Digital Entertainment Expo & Conference in Shanghai, with Microsoft Corp announcing the launch of its game console Xbox One on Sept 23. The console will be priced at 3, 699 yuan ($599) without the Kinect sensor and 4, 299 yuan wit hit. The console will launch with some of its original Western launch titles including Titan Fall and Nba 2k14. Xie Enwei, general manager of Microsofts greater China region, also said that Microsoft had signed a multi-year deal for three games with Chinese gaming giant Beijing Perfect World Network Technology Co Ltd. One of Perfect Worlds games, NeverWinter, a massive multiplayer online role-playing game, will launch with the system. Microsoft will definitely make some localization of the game console when it starts selling in the Chinese market. An opportunity is being given not only to Microsoft but the entire gaming industry in China, including the e-commerce platforms that may help sell game consoles in the future, said Xie.
