--FILE - eine moderne, junge Frau geht mit einem Freund nach dem Shopping in der modeboutique von Chanel im Plaza 66 Shopping Mall in Shanghai, China, 20.
--FILE--A trendy young woman walks with a friend after shopping in the fashion boutique of Chanel at the Plaza 66 shopping mall in Shanghai, China, 20 March 2015. Rich Chinese really do love their Chanel. Chanel has the highest brand awareness among luxury Chinese consumers, followed by Dior, Hermes, Gucci and Louis Vuitton, according to a study by Bomoda Group, a research firm that focuses on Chinese consumers. It's also the most-purchased luxury brand among wealthy Chinese, 41% of whom say they've bought a Chanel product in the last year, compared to 32% for Dior. Forty-six percent of those surveyed said they hope to buy more Chanel goodies in the coming year. And in a country where gift-giving is very important, Chanel is the present of choice for wealthy consumers. The high-end fashion house has "invested very seriously in advertising and retail, " said Brian Buchwald of Bomoda. Chanel is courting Chinese consumers through "websites, with strong social media ... they're leveraging Chinese celebrities [and] Western celebrities who are well-known to the Chinese.
