Alphonse Maria Mucha (1860 - 1939) was a Czech Art Nouveau painter. However, he did a great many posters and prints. The period of his work has become known as the Belle Epoque. Mucha had a passion for advertising art and his pieces were the perfect way for brands to get their products out into the public eye. 'Fox-Land Jamaica Rum' is a mouth water piece bursting with exotic and rich colours and which bring the alcoholic beverage to life. A well dressed woman sits in the centre of the poster surrounded by a lavish frame and a bottle of Fox-Land by her side.